How Adorbix Helped SKOY Grow Amazon Sales by 30% in 2022

In December 2021, a manual competitor-branded keyword campaign for SKOY's scrub and cloth products was running at 160% ACoS. The team needed to improve efficiency while increasing visibility against competing products on Amazon.

1. Shift to competitor ASIN targeting: Pause ineffective competitor-branded keyword campaigns and create separate cloth and scrub product-targeting campaigns.
2. Select products carefully: Focus on similar competitor ASINs with higher prices or lower ratings and review counts.
3. Optimize bids: Use dynamic bids down only and increase selected top-of-search placement bids by 20–30%.
4. Refine keywords: Add negative keywords for no-sale terms that spent more than $10 over the preceding 65 days and test manual keywords with strong impression share.
5. Redistribute budgets: Shift spend from temporarily ineligible ASINs to stronger-performing products.

The supplied 2022 SKOY case study reports a 30% increase in sales, approximately $30,000 in average sales (timeframe not clearly defined), and an overall ACoS ending at 22%. The headline describes ACoS decreasing from 30% to 22%, while the body says 28% to 22%; this discrepancy needs confirmation. The cloth competitor campaign reportedly drove $4,200 in sales and around 500,000 impressions from April to June at 43% ACoS. The scrub competitor campaign reportedly generated $10,300 in sales at 22% ACoS with 3.5 ROAS. The source also states selected top campaigns increased sales by 22% with less than 10% ACoS, with approximately 2 million impressions for 2022.

• The initial competitor-branded keyword campaign reached 160% ACoS and was paused.
• Competitor ASIN targeting used product similarity, higher prices and lower ratings or reviews to identify opportunities.
• Dynamic down-only bidding, top-of-search adjustments and negative keywords were used to improve efficiency.
• Budget was reallocated to stronger-performing ASINs.